Hanna Ye : 지혜
/ha-na ye/ : /ji-hae/  


TikTok, De Nada America

( Responsibility )

Campaign Guideline
Campaign Branding Visual Asset Adaptation Client Presentation Mural Layout Design

( Collaboration ) 

Illustrator
Art Director
Producer
Chief Executive Officer


( Period )

2022.04 - 2022.08









 



( Campaign Strategy )


Create a dynamic and colorful campaign that represents Hispanic Culture.










Celebrating the richness of Hispanic heritage, design concept features vibrant colors and dynamic movement, reflecting the lively spirit of the community. Colorful illustrations embody the essence of Hispanic cultire, while fluid, wiggly motions symbolize the energy of its people.



Reels Guideline




Instagram x Facebook Guideline




















Hanna Ye | 예지혜


Designer who specialized in visual design with commercial, branding, and user interface design background