( Responsibility )

Campaign Guideline
Client Presentation
Commercial Mockup

( Collaboration ) 

Art Director
Copuywriter
VP of communication
Motion Designer
Design Lead
Producer
Chief Executive Officer

 



( Design Misson )

Develop a flexible, adaptable UX design framework that ensures a cohesive user experience across diverse platforms.

The primary challenge for our design team was creating an easily accessible visual guideline adaptable across diverse platforms. This campaign was featured not only in TV commercials but also in Times Square ads, mobile, websites, and Amazon events. Our team managed the entire visual process to address varied scenarios, beginning with foundational image selection, establishing color guidelines, adapting logos for mobile and desktop, designing website graphics, and more.