Hanna Ye : 지혜
/ha-na ye/ : /ji-hae/  


Prompt Puzzle. AI

( Responsibility )

Website Design
Design System
Package Design
Branding

Photo edits
( Collaboration ) 

Creative Technician

VP Head of Creative Tech 

VP Communication
( Period )

2023.02 - 2023.05













( Our mission )

We believe a minimalistic approach can represent chaos. We are creating an identity for something that doesn’t exist.  












( Challenge )

We wanted to create a visual identity for a prompt puzzle by AI executed by The Community Agency. The website and branding must have similarities to The Community’s identity, but it should have a distinctive visual language that can represent the product, an AI-generated puzzle.

Creating a B.I for the product that we don’t even know how they are going to look like was the most challenging part.



 








( Solution )


Minimalistic approach represents chaos. ‘zero’ means nothing but it can so means everything. Based on The Community's brand assets, we tweaked little details and designed a new style for PromptPuzzle.Ai.










( Prompt puzzle vs The Community )





The Community’s identity is polishd and structured, relecting the complexity and sophistication of large-scale network systytem as an agency. In contrast, AI Prompt Puzzle embraces a more playful and spontaneous aesthetic. Their visual is intentionally chaotic, mirroring the unpredictability of the product and encouraging creative solution.







( Website )









( Logo )








( Package )














Hanna Ye | 예지혜


Designer who specialized in visual design with commercial, branding, and user interface design background