The History Makers
( Responsibility )
Website Design
Design System
Social Template
Branding
M
Website Design
Design System
Social Template
Branding
M
( Collaboration )
Creative Technician
Founder & President
Consulting Archivist
Maintenance Supervisor
Creative Technician
Founder & President
Consulting Archivist
Maintenance Supervisor
( Period )
2021.12 - 2022.03
2021.12 - 2022.03
( Our mission )
We believe better design with user-centered solutions cans are key to enhancing the communication between products and their users. We can create more intuitive, engaging experiences that bridge the gap between functionality and user interaction.
( User & Client Insight )
Most of the users visiting the website are coming for academic purposes along with diverse user age groups from students to professors.
The client has one of the largest digital archives of African American history with a vast collection of written materials complemented by interview footage.
( Problem )
1. Visual hierarchy
Previously, the client’s product employed an overabundance of saturated colors, which disrupted the visual hierarchy and detracted from the user experience. While the client aimed to increase user engagement, specifically through Newsletter and Digital archive, the current unfriendly CTA - embedded in the intro section without a proper context- fails to encourage users.
The outdated single-column layout overwhelmed users, making navigation difficult. From a branding perspective, The History Makers’ inconsistent color system across different platforms hinders users from recognizing The History Makers as one organization.
1. Visual hierarchy
2. Unfriendly CTA on Intro
3. Accessibility issue
4. Footage flexibility
5. Inconsistent branding
Previously, the client’s product employed an overabundance of saturated colors, which disrupted the visual hierarchy and detracted from the user experience. While the client aimed to increase user engagement, specifically through Newsletter and Digital archive, the current unfriendly CTA - embedded in the intro section without a proper context- fails to encourage users.
The outdated single-column layout overwhelmed users, making navigation difficult. From a branding perspective, The History Makers’ inconsistent color system across different platforms hinders users from recognizing The History Makers as one organization.
( Solution )
1. Create a uniform color palette and typography
2. Re-structure the website information architecture
3. Improve accessibility issue
( New design )
