Simple ways to finish a loaf of bread

( Project Type )

Editorial Design
Photography
Illustration

(Role)

Photographer
Designer
and Chief

(Period)

2019

( Challenge )

Create a book that was not just a cookbook, but also fun and interesting, filled with adorable illustrations.

Finding a concept for the book posed a challenge in this project. After the market research, the majority of cookbooks catered to women aged 30 to 40. However, this particular book was intended for a younger audience seeking simple recipes, such as Hellofresh meal kits recipe.

( Strategy )

Make it accessible and easy.

Since the book is for college students who are not familair with cooking, I want to ensure that the readers wouldn't feel overwhelmed by numerous ingredients and fancy supplies.

( Design 01)

Only 5 ingredients and loaf of bread.

In the cover, I wanted to emphasize that this book is not a regular cookbook that requires bunch of grocery shoppings. In order to visualize that I focus on showing simplicity through main object, a loaf of bread.

( Design 02)

Ingredients - Photography - Recipe Keep it simple but interesting.

Overall, the key is too keep recipe accessible. Using simplified illustrations, I want to keep it interesting and light. This includes kind description about the most basic stuff for beginners

( Overview )